Crystallizing Public Opinion
A seminal work on how public opinion is created and shaped, Edward Bernays’s 1923 classic Crystallizing Public Opinion set down the principles that corporations and government have used to influence public attitudes over the past century. A primer on the then new profession of “public relations counsel”, Crystallizing, elucidates the “instruments and techniques” that PR professionals use to mould public opinion on behalf of their client's interests. By adapting the ideas that Bernays put forth in this book, governments, and advertisers have been able to “regiment the mind like the military regiments the body.” The first ever book written about the public relations industry, this all-new edition of Crystallizing Public Opinion features an introduction by Stuart Ewen, author of PR! A Social History of Spin, All Consuming On the Politics of Style in Contemporary Culture, and Captains of Advertising and the Social Roots of the Consumer Culture.